MARKETING DESIGN
In order to sell a product or service, people need to be aware it exists. But, it isn't enough to "tell" them about it. The message and visuals need to be engaging and interesting enough to catch their attention...the part of their attention that motivates them to either buy or act.
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The importance of this is not lost on me. That is why I research and ask questions about the product or service that I am providing design services. This kind of attention allows for your product or service to be presented in the most visually pleasing aneffective way.
Visual Signage // Poster
The design approach to the poster below provides a look that supported the feel of Jazz music. It also lended a similar feel to another concert series poster that was also designed for this event in order to provide consistency and brand recognition.
Direct Mail // Postcard
The design approach to the postcard below was provides a surrounding engagement. Not only is the image one that the recipient's mind could relate to the soft touch, but they were also feeling the soft texture in their hands at the same time.
Marketing // Pamphlet
The purpose of the pamphlet below was to motivate people to donate money. The design served two purposes. The first was to portray the elegance of the harp and to reinforce the importance of donating. The second was to provide a branded look. In order to do so, the use of angles was introduced in this piece as well.
Marketing // Direct Mail - Postcard
The purpose of this piece was to make people in the postal industry aware of a yearly conference in all things postal mailing related. In order to grab people's attention and to support the "Big Top" theme for the year's conference...design elements were created and pulled together to support the theme and grabbed the attention of the receiver.
Note: With the exception of the background "color-burst", all imagery was custom designed and created for this piece.
Promotional Marketing // Yard Sign
Yard signs are another great way to grab the attention of people and make them aware of an event or political candidate.
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The design below served as a print notice of the competition. The design and style were baed off a digital marketing piece in order to provide consistency and quick brand recognition.
Digital Marketing
Digital marketing can encompass various methods of online marketing. The image below served as both an online advertisement and a functional button.
